PH-001In development
No added sugarLess salt
Packshot: ketchup bottle, front-on, pale background
Tomato ketchup
no added sugar.
Less salt, no added preservatives, nothing artificial.
Ketchup, mayo and bread you already eat, with less sugar, less salt and more protein. Plain packs. Plain labels.
Less salt, no added preservatives, nothing artificial.
Fewer calories and less fat, still creamy.
An everyday staple with more protein in every serving.
Soft wraps with more protein, for quick everyday meals.
More everyday foods will be added here as each one is ready.
Product codes are placeholders. We will swap in the real ones.
Tomatoes contain natural sugar, so the label will still show total sugar. “No added sugar” means we don’t add any.
One serving = 15 g (about one tablespoon)
Replace with real figures once we have lab results.
Every ingredient and every number printed plainly on the front of the pack, not hidden at the back. This is the layout we are aiming for.
No. Tomatoes have natural sugar, so the label will show total sugar and added sugar separately. We simply don’t add any.
We are aiming for a clear cut against typical bottles. The exact figure will be printed once the recipe is final and lab-tested, and we will not state a number before then.
Because a short, plain ingredient list is the whole idea. How we keep it fresh, and for how long, will be stated on the pack and here.
It is still in development, so there is no date and no price yet. We plan to start market testing in Mumbai first.
We plan to begin market testing in Mumbai with everyday urban households, then widen as the products are ready.